How brands risk being left out of the holiday picture
As the Christmas holiday approaches, are kid- and family-oriented brands making themselves seen, felt, and heard in the right ways? The CEO of TotallyAwesome argues that brands have been surprisingly slow to adapt.
The pandemic is shaping consumer behaviour for the foreseeable future, but what does that mean for brands looking to maximise sales this Christmas?
While industries grapple with the effects of this global phenomenon, it comes as no surprise that humanity persists. At the heart of this resilience is the internet and other technologies creating new narratives for consumer behaviour at speeds no marketer could have anticipated pre-pandemic.
So as brands look at making the most of the last quarter, there are two important considerations for them to weigh up: deciding where to invest their marketing dollars, and if their agencies are delivering the right content with the right media plans.
