#1 youth-first
engagement platform in APAC

The online landscape is like a wild jungle when it comes to today’s youths. At TotallyAwesome, we put the needs of youths first by clearing away online risks and building reliable paths that allow kids, GenZs and families to safely explore their curiosities. Along the way, we invite brands to join our journey in empowering the next generation to take on the world of tomorrow.

About Us
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   Cyber
Safety

The internet can be dangerous for impressionable youths

175,000 youths are clicking into the internet for the first time every day. By 13, each one will have more than 72 million data points associated with them. The risks are real and there has never been a more critical time to embrace brand safety and compliance.

With a blend of our sophisticated A.I. and human oversight, we have built an ecosystem that keeps youths safe, parents happy and brand ROIs robust.

OUR CERTIFICATIONS
Access the largest collection of youths in APAC

  • 300million
    monthly active users across APAC

  • 7000+
    verified COPPA compliant youth-safe apps, sites, games and videos

Contextual offerings uniquely designed for youths

Discover

The best youth-safe content through primary research & technical discovery

Curate

Team of domain experts curating content to ensure they are youth-safe

Enrich

Placements enriched with data and a standardised structure ensuring compliant outcomes

Match

Directly matches each campaign to the right placements at the right scale

Optimise

Managing the effectiveness of brand’s campaign with the highest consideration for compliance

Analyse

Reporting on top placements & performance

Products with Purpose

Insights-built list of over 40,000 hand moderated YouTube channels enables brands to target brand-safe kids, GenZs & family YouTube content at scale for their advertising campaigns.

Dedicated ad-platform built for brands to connect safely with over 300M youths globally across desktop, mobile & tablet devices. The only ad platform built specifically for the requirements of the under-24 market.

World’s largest youth-first exclusive gaming ecosystem that enables brands to play safely and activate new audiences through curated connections across gaming, eSports and metaverse experiences.

Team of in-house influencer specialists recommending best practices, selecting the ‘right’ influencers, storyboarding content, producing assets and more to ensure that clients achieve their desired campaign objectives.

World’s only youth-safe programmatic solution offering all the essential components for delivering youth-first and brand-safe programmatic advertising.

Partners with Purpose

We create for the constantly curious.

Zoomers Digital Insights Report

TotallyAwesome’s Zoomers Digital Insights report is the most in-depth research of youths aged 4 to 24 across APAC. Delivering compelling insights for brand marketers, our latest study uncovered that 88% of youths have an influence in household decisions.
GET YOUR FREE REPORT

Meet our TotallyAwesome Squad

Working with educators, paediatric psychologists and technologists, we have developed a system that is a win-win. As we help youths navigate a world of online firsts, our suite of offerings has seen every party thrive, opening the door to partnerships with some of the world’s most respected brands.

Meet Our Team

WE ARE CERTIFIED

  • kidsafe
  • sgtech