Ad Formats
Video Ad Specs
General Information
- Asset Formats
- MP4, VAST 3.0
- Devices
- Mobile, Tablet, Desktop, Connected TV
- Max File Weight
- 8 MB
- Max Duration
- 30 seconds
- Aspect Ratio
- 16:9 | 9:16 | 1:1
*Rich Media Production Requirements for Animated Video / Billboard / 360 Video:
- Image files (JPG, PNG, GIF)
- Fonts (TTF, OTF)
- Brand Guidelines (PDF, DOC)
- Audio (MP3)
- Layer PSD
- Standard Video
- Animated Video
- Billboard
- 360 Video
YouTube Video Specs
General Information
- Assets Formats
- YouTube video URL
Landing page URL
- Timeline
- 1 week
Company Banner (Optional)
- File type: JPG, GIF, or PNG
- Dimensions: 300x60 pixels
- Maximum file size: 150 KB
-
Standard Video
Duration
12 seconds min,
3 minutes max -
Animated Video
Duration
6 Seconds or
15 Seconds
Interstitial Rich Media
General Information
- Asset
- File Types-zip-copy
- Static Image(GIF/JPG)
- File Size Max
150KB
- Expand Action (roll over or click)
- User Initiated
- Expand Direction
- 30 seconds
- Audio Permitted
- Yes, on user click
- Close Button Required
- Yes
360 Game
3D Cube
Panoramic
Filmstrip
Carousel
Minigame
Interstitial Quiz
Standard Display
General Information
- Asset
- File Types-zip-copy
- Static Image(GIF/JPG)
- File Size Max
150KB
- Expand Action (roll over or click)
- User Initiated
- Expand Direction
- 30 seconds
- Audio Permitted
- Yes, on user click
- Close Button Required
- Yes
Mobile Leaderboard
320 x 50
-
Leaderboard
728 x 90 -
MPU
300 x 250 -
Small Leaderboard
488x60 -
Half page (double MPU)
300 x 600 -
Skyscraper
160 x 600
Brand Lift
The Kid-safe Campaign Measuring Platform
Before you launch a marketing campaign, get an idea of what your customers or potential customers think about the brand. Then, run a similar survey after the campaign to see if their opinions have changed.
Brand Lift helps you measure and evaluate the effectiveness of your marketing ideas or activities. Having a good measure of the ROI on these marketing activities can help you plan better campaigns in the future.
- Assets
- Image files (JPG, PNG, GIF)
Fonts (TTF, OTF)
Brand Guidelines (PDF, DOC)
Audio (MP3)
Layer PSD
- Assets
- Site map Page structure and description
Brand Guidelines (PDF, DOC)
Image files (JPG, PNG, GIF)
Fonts (TTF, OTF)
Audio (MP3)
Video (MP4)
Layer PSD
Microsite
The Kid-Safe Campaign focused Website
A Microsite is a kid's friendly website, distinct and separate from an organization’s main site, that delivers more focused, relevant content about a specific topic or to a targeted kids or even just requiring a defined action.
A microsite is:
- Usually temporary, built around a single, time-limited digital marketing campaign.
- Packed with its own content built around its own consistent themes and keywords.
- Supported by its own social media, video content, email addresses, and interfaces.
