gaming advertising platform
We are youth-first in:
- Curating 60,000 COPPA-compliant media inventory
- Identifying hundreds of kid-safe content creators
- Generating the richest source of youth research, data and insights
- Developing a youth-safe contextual programmatic desk
- Introducing Positive Play into the gaming ecosystem
$224Bn of unrealized potential for marketers
A brand's new power up: harnessing the player power of youth
Youth-first is gaming-first
A generation whose preferred means of social networking and entertainment is grounded in Play has massive implications on the way brands connect with consumers in the future.
This is where we come in
Gaming platforms have evolved into concert venues and a new playground to share experiences
Mickey Mouse birthday parties have now been swapped out with game IP themed parties
After school play for kids now means logging into Animal Crossing and meeting their friends
Brands are now engaging and co-creating experiences with kids through gaming platforms
Kid’s Choice Awards are no longer views on TV, but in metaverse platforms
Ambassadors with popular games are now leading trends for teens and youth
Toy manufacturers are building their play ecosystem beyond the games
Ariana Grande x Fortnite Virtual Concert
Attended by 27.7 million unique users, 12.3 million concurrent access players.
Among Us Birthday Parties
Influence of game IP is evident beyond the game with new sub cultures around gaming being created.
ANIMAL CROSSING GATHERING
A majority of players play with IRL friends or friends met online. Global player count sold 34.85 million games
Airtopia Nike on Roblox
Nike created ‘Airtopia - Magic in the Air’ in collaboration with Roblox, inviting kids to build the interactive experience.
Nickelodeon Kids’ Choice Awards in Decentraland
Children in India were able to experience the Nickelodeon Kid’s Choice Awards in Decentraland.
Marco Masri (Kid Ambassador for Subway Surfers)
Popular teen social media ambassadors.
Lego x Epic Games Partnership
Toy manufacturers are partnering with game developers to build a metaverse for kids.
More than simply media, TotallyPlay is about experience, ecosystems & communities
The TotallyPlay Ecosystem
In the game
Ads in Game
In-game banners & rewarded videos
Re-skinned co-branded casual games
Custom branded layers and skins
Co-create branded game environments
Around the game
Game IP Collaboration
Use of game IP outside of the game
Partnership with gaming creators
Partnership with streamers
Game Extended IP & Experiences
Using the game IP around the game
Beyond the game
Branding on streams & integration in tournaments
Branding on streams & integration in leagues
Use of team IP, social posts and meet, greet & shoots
Use of athlete IP, social posts and meet, greet & shoots
Custom built games for brands
Custom build experiences in virtual environment
Best-in-class supply and exclusive partnerships