Purpose built to protect both brands and today’s youth.
TotallyAwesome’s role is to champion the needs, desires and aspirations of young audiences because past success has shown that creating a safe, supportive, and fun digital world to grow up in happens to be also entirely in the interests of brands and bottom lines. To achieve this we are organised into four business pillars.
Our Four Pillars:
More like a psychology department, than a consulting arm. We are a bespoke division specifically designed to mentor Governments, Brands, Trade Media, Publishers and Content Creators on how best to engage kids and teens online. We focus on safety and data compliance (GDPR-K & COPPA), while offering Brand’s a plethora of rich youth insights that allow them to turn-up with relevance, meaning and utility.
We create content that’s right for kids & teens. Our CreationHub works with Brands to better engage children in the Totally metaverse. Powered by a team of exceptional professionals, including Paediatric Psychologists, Influencer & Content teams and our Creative Studio, we evolve the brand’s work into digital assets that are safe and primed for greater engagement.
The inconvenient truth is that most media agencies don’t have the tools needed to effectively communicate with children. But that’s okay, because Totally Planning can. Our bespoke tools allow media planners and marketers to confidently engage with this hard-to-reach audience. Our offering includes optimised media mixes, deep data insights (using Real-Time Data Portal*), and a state-of-the-art audience builder that helps media planners optimise the purchase funnel for greater media ROI.
When it comes to safe engagement we are ranked #1 for the under 18 audience in Asia-Pacific. This is because Totally Engaging has powerful acquisition, retention and lead generation products & services such as contextual targeting and programmatic that deliver exceptional business outcomes. And, every one of our engagements is kid and teen safe, giving our clients that much needed peace of mind.