Move and win roundup: Week of January 18, 2021

As published on Campaign Asia on 19 January 2021

Kid-focused media property TotallyAwesome is launching a new service for brands to connect with young audiences and has hired Melbourne-based paediatric psychologist Amanda Abel to assist with appropriate brand and audience connectivity.

The company said AwesomeLTV will enhance FMCG clients’ engagement with kids from 3 to 12 years old and their families using data to develop understanding of audience behaviour by factors including age, gender, device, content preferences, market and time of day. Abel will consult with clients to help ensure connections are appropriate in terms of content and age bracketing. She has worked as a registered psychologist for 12 years with experience focused on child and family connectivity. TotallyAwesome has more than 300 million monthly active users across APAC.