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As published on Mumbrella on 24 March 2021 The former managing partner of WPP media agency Ikon, James Sawyer, has joined TotallyAwesome as managing director across the Australian and New Zealand markets. Sawyer spent 13 and a half years at Ikon, which included almost 4 years as managing partner. At TotallyAwesome, a platform connecting advertisers and media …

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As published on Campaign Asia on 8 March 2021 The Insights People, which provides market intelligence on kids, parents and family, is expanding into Indonesia, Japan, the Philippines and South Korea. Across these four markets, it has a survey base of 7,000 children every week aged 3-18, and 3,264 parents every week. The launch follows on from …

Continue reading “Move and win roundup: Week of March 8, 2021”

As published on Campaign Asia on 25 January 2021 TotallyAwesome, which describes itself as a forum for kids and brands to safely interact via the internet, has engaged Alice Almeida to develop the business’s APAC data, research and insights portfolio. She will focus on market intelligence and insights to assist teams engaging with clients, as well as …

Continue reading “Move and win roundup: Week of January 25, 2021”

As published on Campaign Asia on 19 January 2021 Kid-focused media property TotallyAwesome is launching a new service for brands to connect with young audiences and has hired Melbourne-based paediatric psychologist Amanda Abel to assist with appropriate brand and audience connectivity.

As published on Mumbrella on 27 January 2021 TotallyAwesome has appointed Alice Almeida to lead APAC data, research and insights.

As published on AdNews on 27 January 2020 TotallyAwesome, a forum for kids and brands to safely interact via the internet, has engaged Sydney-based Alice Almeida to develop the business’s APAC data, research and insights portfolio.

As the Christmas holiday approaches, are kid- and family-oriented brands making themselves seen, felt, and heard in the right ways? The CEO of TotallyAwesome argues that brands have been surprisingly slow to adapt. The pandemic is shaping consumer behaviour for the foreseeable future, but what does that mean for brands looking to maximise sales this …

Continue reading “How brands risk being left out of the holiday picture”

Working alongside the leading kids’ digital specialists, TotallyAwesome, the STEM career heroes have been brought to life in an inspirational animated video, ‘Be Everything You Ever Imagined’. The video will also be housed on the Future You website – www.womeninstem.org.au/futureyou.