TotallyAwesome brings kid-safe advertising to Japan
In line with international standards on protecting kids’ data, Japan today announces the arrival of TotallyAwesome, the country’s first kid-safe and compliant digital advertising company.
This shows Japan’s commitment and readiness to join a growing number of countries protecting kids data privacy, such as the US with COPPA, the EU with GDPR-K, China and Korea just to name a few. According to TotallyAwesome’s annual Kids Digital Insights more Japanese children than ever are consuming content on digital devices that they own.
Therefore, Japanese kids advertisers and content producers have a responsibility to manage their data collection practices. They should also re-look at their content if they want to keep kids and their brands safe.
TotallyAwesome operates a kid-safe and compliant digital advertising platform that protects the personal data of young viewers under 16 years old. The company also conducts educational workshops for agencies and advertisers to train them on compliance, responsible and effective kid-safe advertising and engagement.
In Japan, TotallyAwesome has already partnered with several major international toys and entertainment brands who use their platforms. “We are helping Japanese companies, advertising and media agencies to stay on the right side of children data privacy with our kid-safe platforms. Our best practices and tech platforms have been honed over the years for effective results while keeping kids and brands safe,” says TotallyAwesome’s CEO Quan Nguyen.
Joining the company on this expansion is Takeshi Matsushita who will lead the sales team. A digital marketing veteran, Matsushita has vast experience working in local and global agencies and platforms such as Teads, Strike Social and Dentsu Aegis network agencies.
TotallyAwesome is the leading kids digital media company in the Asia-Pacific region, reaching over 170 million kids monthly across desktop, mobile and online video. The company operates a kid-safe and compliant content and advertising platform. TotallyAwesome makes sure brand engagement with the youth market is safe, effective and entertaining. TotallyAwesome was founded by SuperAwesome and Inspire Ventures and is led by a track-record management team responsible for some of the top games, advertising and digital content startups in the world. It is headquartered in Singapore with offices in Australia, India, Indonesia, Japan, Philippines and Vietnam.
More information: www.totallyawesome.tv
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