TotallyAwesome launches a partnership with The Insights People, global leader in kids, parents and family research

TotallyAwesome, the world’s most advanced forum for kids and brands to safely interact across thousands of apps, games and websites, is proud to announce their partnership with The Insights People,  the global leader in kids, parents and family research.

Nick Richardson, CEO at The Insights People

The Insights People have been expanding its presence in APAC to now include Indonesia, Japan, the Philippines, and South Korea in addition to Australia, India and China. Thanks to their ongoing surveys among kids, teenagers and parents (more than 362,000 children between 3-18 years old and 117,000 parents a year over 17 countries), The Insights People provide real-time data with up to 99% statistical significance, giving brands access to up-to-date insights and research. 

As the leading digital ecosystem for brands engaging kids, teens and families in APAC, the extension of The Insights People’s operation in Asia is a great fit for our business”, says Will Anstee, CEO of TotallyAwesome. “As part of our growth plans, we have recently strengthened our capabilities, including the recent hire of Alice Almeida, Regional Head of Insights and Research and Amanda Abel, our own in-house paediatric psychologist. The partnership with The Insights People perfectly complements the value we bring to the brands we serve.

Nick Richardson, CEO at The Insights People, adds “We are delighted to have expanded our collaboration with Will and the team at TotallyAwesome. Our partnership will be a key part of our strategy to expand our operations in the region.”

To learn more about TotallyAwesome and how we can help your clients to safely engage with young audiences and their parents, please contact