The training program for family and kids YouTube content creators

The training program for family and kids YouTube content creators

SafeFam is a training program for family, kids and teens content creators on YouTube. It has been designed to empower them to better understand the digital requirements of the under-18 audience.


Why Did We Create SafeFam?

Because YouTube is designed for adults, they cannot provide guidelines for family, kids and teens and kids and teens creators. We decided to step in and establish a set of standards to help family and younger audiences content creators understand the requirements of the under-18 audience.

Meet some of the SafeFam-trained YouTubers!

“Being the parent of influencers is stressful. The guidance from SafeFam makes me confident that my kids are going to be safe producing content for YouTube and not going to end up as the subject of a scandal. It gives me peace of mind.”

Nikki Nixon

Mother of Hope Marie and

“I am excited to be a part of SafeFam because it recognises that my content is safe for kids and suitable for brands.”


“We are thrilled to be certified through the SafeFam program and that parents and brands know our content is safe and our channel is a trusted place to engage with kids.”

Cupcake Suprise Toys

How do I become SafeFam trained?

SafeFam is our training program which ensures you and your teams are fully equipped to navigate the continuously developing compliance needs of the digital kids’ media ecosystem. The SafeFam program gives you:


We assess whether your channel and content is appropriate for SafeFam training.

Training Program

Take part in our SafeFam training program to understand the key requirements of engaging with a kids and teens audience on YouTube and other platforms.

Take our pledge

After training you sign the SafeFam pledge, committing to the principles of kid/teen-safe digital engagement on YouTube.

Show your SafeFam badge!

Proudly display your SafeFam badge and help spread the word about our movement to create safe and amazing content for young audiences!

Speak to someone at TotallyAwesome today!