Level Up Your Brand’s Innovation Through TotallyPlay
There are approximately 3 billion gamers globally, coming from diverse cultures and backgrounds. Simple gamer stereotypes are no longer relevant in today’s fast-paced world. In a market as huge and culturally fragmented as Asia-Pacific, it is important to localise your marketing strategy so that your gaming campaigns are on-target, effective and highly age-appropriate.
At TotallyPlay, based on 600 million monthly data signals, we have introduced a new way of segmenting under-24 gamers by defining five holistic personas that covers their motivations, attitudes, and psychographics to capture the true “me” among various gamers.
What you can
take-away:
- Why the next generation of youth is an untapped growth audience and why this is a big business opportunity for advertisers
- Gaming motivations, media consumption habits, purchase decisions & more of the 5 gamer personas
- Why gaming is THE channel for under-24s
- Actionable insights on how brands and agencies can reach under-24 gamers through curated connections across gaming, eSports and metaverse experiences
