News

News

TotallyAwesome launches the first kid-safe digital solution to measure effectiveness of ad campaigns
March 1, 2018
TotallyAwesome launches the first kid-safe digital solution to measure effectiveness of ad campaigns

TotallyAwesome has launched BrandLift, a digital research solution across its digital ad marketplace, empowering brands to measure the effectiveness of their campaigns without compromising kids’ privacy.

TotallyAwesome releases 2018 Kids’ Digital Insights Study across multiple regions
January 29, 2018
TotallyAwesome releases 2018 Kids’ Digital Insights Study across multiple regions

TotallyAwesome has launched its 2018 Kids’ Digital Insights Study. The study provides new insights to kids’ media habits, device usage and content preferences.

Dylan Collins about online data-harvesting on children
November 6, 2017
Dylan Collins about online data-harvesting on children

In his interview with Mumbrella, Dylan Collins, Chairman of TotallyAwesome, said: ‘Ad tech players collect so much data on children – and it should scare the shit out of parents’.

Leading kids social content platform ‘PopJam’ launches in Australia
Leading kids social content platform ‘PopJam’ launches in Australia

SYDNEY 02 NOVEMBER 2017 we launched our kid-safe and COPPA-compliant social content platform PopJam in Australia. Launched in the US in August 2016, the PopJam platform is now used by hundreds of brands and content owners to safely engage with the under-13 audience as a kid-safe alternative to Facebook and Instagram.

TotallyAwesome wins Bronze at the Spark Awards 2017
September 15, 2017
TotallyAwesome wins Bronze at the Spark Awards 2017

We’re delighted to announce that our sales and marketing team has been awarded a bronze award as the Best Acquisition Team in Spark Awards.

Pocket money superpowers kids’ spending across Asia Pacific
June 29, 2017
Pocket money superpowers kids’ spending across Asia Pacific

Up to 70% of kids receive money daily and choose how to spend it, our new research shows.

Melissa Roberts joins TotallyAwesome as Country Director for Australia & NZ
May 31, 2017
Melissa Roberts joins TotallyAwesome as Country Director for Australia & NZ

Today, we’re excited to announce that we are launching operations in Australia and New Zealand. It’s a great pleasure for us to welcome  Melissa Roberts, who joins our TotallyAwesome team to lead the expansion.

TotallyAwesome ensures kid-safe content creation for brands in APAC
April 25, 2017
TotallyAwesome ensures kid-safe content creation for brands in APAC

With short-form digital content on the rise among APAC kids, we are happy to announce that we launch the first kid-safe creation studio and influencer network for APAC brands.

Digital is the new playground for APAC kids
March 30, 2017
Digital is the new playground for APAC kids

Mobile and Internet usage has boomed amongst APAC kids. This, coupled with their considerable influence over their parents’ purchases, offers significant opportunities to be tapped by kids’ brands. Our latest proprietary APAC Kids Market Insights Report 2016-17 evinces that an integrated cross-platform approach is the best one to reach and engage the region’s kids.

APAC gets TotallyAwesome
February 28, 2017
APAC gets TotallyAwesome

Today we’re pleased to announce that TotallyAwesome has entered a new stage in its journey, raising $2M to support its rapid growth in ASEAN and Australia.