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TotallyAwesome has launched BrandLift, a digital research solution across its digital ad marketplace, empowering brands to measure the effectiveness of their campaigns without compromising kids’ privacy.

TotallyAwesome has launched its 2018 Kids’ Digital Insights Study. The study provides new insights to kids’ media habits, device usage and content preferences.

In his interview with Mumbrella, Dylan Collins, Chairman of TotallyAwesome, said: ‘Ad tech players collect so much data on children – and it should scare the shit out of parents’.

SYDNEY 02 NOVEMBER 2017 we launched our kid-safe and COPPA-compliant social content platform PopJam in Australia. Launched in the US in August 2016, the PopJam platform is now used by hundreds of brands and content owners to safely engage with the under-13 audience as a kid-safe alternative to Facebook and Instagram.

We’re delighted to announce that our sales and marketing team has been awarded a bronze award as the Best Acquisition Team in Spark Awards.

Up to 70% of kids receive money daily and choose how to spend it, our new research shows.

Today, we’re excited to announce that we are launching operations in Australia and New Zealand. It’s a great pleasure for us to welcome  Melissa Roberts, who joins our TotallyAwesome team to lead the expansion.

With short-form digital content on the rise among APAC kids, we are happy to announce that we launch the first kid-safe creation studio and influencer network for APAC brands.

Mobile and Internet usage has boomed amongst APAC kids. This, coupled with their considerable influence over their parents’ purchases, offers significant opportunities to be tapped by kids’ brands. Our latest proprietary APAC Kids Market Insights Report 2016-17 evinces that an integrated cross-platform approach is the best one to reach and engage the region’s kids.

Today we’re pleased to announce that TotallyAwesome has entered a new stage in its journey, raising $2M to support its rapid growth in ASEAN and Australia.