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In December 2022, the FIFA World Cup became a battleground for Quick Service Restaurant brands as traditional media spaces were cluttered with their ads and promotions. This created an unexpected marketing challenge for the annual Cheesy Poppers Pizza campaign – the fight for maximum share of voice. Objective TotallyAwesome teamed up with Dentsu Creative Malaysia …
By TotallyAwesome’s Psychology Department* With 86% of youth in Asia-Pacific playing games, gaming has become the dominant media channel for Gen Alpha and Gen Z, and it’s easy to understand why. Games act as a fascinating, magical virtual world for them to indulge in while providing a safe space for them to experiment with their …
Continue reading “How Brands can enable positive play for our youth in a digital gaming world”
Frisian Flag, one of the leading manufacturers of dairy-based products for youth in Indonesia, was facing stiff competition in the ready-to-drink (RTD) industry for its Frisian Flag Milky product line. To differentiate itself from its competitors and build brand affinity with Indonesian youth aged 5 to 10, the brand created 2 mascots, Zuzhu & Zazha, …
Continue reading “How TotallyAwesome Helped Frisian Flag Achieved +12% in Brand Awareness”
By TotallyAwesome’s Psychology Department (Sasha Hornery, Gemma Muscella & Amanda Abel) A recent Guardian article looked at how kids are teaching their parents and grandparents video games, and how these families are actively playing games together. Video games were found to be a great way to keep in touch during Covid-19 isolations, and a way …
Continue reading “Pillars of Connection: Intergenerational Gaming”
By TotallyAwesome’s Psychology Department (Sasha Hornery, Gemma Muscella & Amanda Abel) Recent research from the Adolescent Brain Cognitive Development Study (ABCD Study) in the US, analysed brain scans of more than 2,000 school-age children between the ages of 9 and 10 years old with some promising findings for those of us interested in the effects …
This month, Will Anstee (CEO, TotallyAwesome) sat down with the radio presenters of The Breakfast Huddle, MoneyFM 89.3, to talk about the importance of safety measures and accountability for brands & under-18s in gaming advertising. They also touched on how brands can tap on TotallyPlay to ensure that their ads are in a brand-safe and …
Continue reading “Play to Dominate: How TotallyPlay Can Help Brands Win in Gaming (Radio Interview)”
TA Psychology Department Amanda Abel – Paediatric Psychologist Gemma Muscella – Psychology Research & Planning Insights Assistant As the world slowly emerges into a post-Covid era, the effects of the pandemic remain among us – and in particular, our children. With reduced ability to interact socially with peers, children transgressed to digital play, and were exposed to …
By James Sawyer “Teens these days….” A comment which I’m sure many of us have muttered or heard from others. Being a parent of two teens myself, I know first-hand that teens have a reputation of being self-absorbed, social media addicted and slightly in their own world. But is this fair or are they simply the most misunderstood demographic? …
Continue reading “Are Teens the Most Misunderstood Demographic?”
How does your brand target its audience? What methods do you, as an advertiser, apply to ensuring your products and messages reach this audience in the right place at the right time? If your answer is “with cookies and third party platforms”, then you may want to rethink your strategy, especially if you’re targeting kids and …
Continue reading “How to comply with Thailand’s new data privacy law”
We recently brought you exciting news that TotallyAwesome has partnered with The Insights Family® (rebranded from The Insights People), the global leader in kids, parents and family research who have recently expanded their presence in APAC to now include Japan, Korea, Indonesia and the Philippines, in addition to Australia, India and China. Now, in more news, The Insights Family® have released “Portal 4.0”, the latest version of their award-winning insights platform.
