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TA Psychology Department Amanda Abel – Paediatric Psychologist Gemma Muscella – Psychology Research & Planning Insights Assistant As the world slowly emerges into a post-Covid era, the effects of the pandemic remain among us – and in particular, our children. With reduced ability to interact socially with peers, children transgressed to digital play, and were exposed to …
By James Sawyer “Teens these days” …. A comment which I’m sure many of us have muttered or heard from others. Being a parent of two teens myself I know first-hand that teens have a reputation of being self-absorbed, social media addicted and slightly in their own world. But is this fair or are they simply the most …
Continue reading “Are teens the most misunderstood demographic?”
How does your brand target its audience? What methods do you, as an advertiser, apply to ensuring your products and messages reach this audience in the right place at the right time? If your answer is “with cookies and third party platforms”, then you may want to rethink your strategy, especially if you’re targeting kids and …
Continue reading “How to comply with Thailand’s new data privacy law”
We recently brought you exciting news that TotallyAwesome has partnered with The Insights Family® (rebranded from The Insights People), the global leader in kids, parents and family research who have recently expanded their presence in APAC to now include Japan, Korea, Indonesia and the Philippines, in addition to Australia, India and China. Now, in more news, The Insights Family® have released “Portal 4.0”, the latest version of their award-winning insights platform.
TotallyAwesome, the world’s most advanced forum for kids and brands to safely interact across thousands of apps, games and websites, is proud to announce their partnership with The Insights People, the global leader in kids, parents and family research.
Wishing our Clients and Partners a happy, healthy and prosperous New Year 2021 – Year of the Ox – from our TotallyAwesome team members across Asia Pacific! #ChineseNewYear #LunarNewYear #YearoftheOx
TotallyAwesome and leading kids’ brands have created subsidised Public Service Announcement campaigns to teach kids about the virus and how to stay safe.
TotallyAwesome, kids’ online data privacy and digital advertising experts, partners with the Australian Toy Association (ATA) as a major sponsor of the annual Australian Toy, Hobby and Licensing Fair 2020.
In line with international standards on protecting kids’ data, Japan today announces the arrival of TotallyAwesome, the country’s first kid-safe and compliant digital advertising company.
