News

TotallyAwesome today strengthens and extends its partnership with kids channel Cartoon Network in New Zealand. The collaboration stands to give children’s brands in the country higher engagement with the under-16 demographic through its kids-safe advertising platform.

Astro’s digital marketing arm, Blaze Digital, has announced a collaboration with kid-safe digital media company TotallyAwesome in a move to expand its reach to the children’s digital market. 

The recent enforcement action against Oath’s ad exchange (formerly known as AOL) for breaching COPPA has put a spotlight on programmatic advertising to children. The case highlighted some important issues including the fact that using the ‘COPPA flag’ does not work. In fact, the only guaranteed way for advertisers to be compliant in programmatic ad buying is through a …

Continue reading “Enabling COPPA-compliant programmatic advertising through our KidSafe Filter”

The FTC dramatically upped the ante on COPPA enforcement this week with a record-setting fine of $5.7m against the app formerly known as Musical.ly (now TikTok). The settlement says TikTok breached COPPA by knowingly collecting personal information from children without first obtaining parental consent, as required by the law.

TotallyAwesome today strengthens its partnership with broadcasting giant Turner in five new territories namely India, Pakistan, Bangladesh, Sri Lanka and the Maldives. The collaboration stands to give kids brands in these countries higher engagement with the under-16 demographic through its kid-safe advertising platform.

2018 was a defining year for data privacy protection in India. Following the Supreme Court’s landmark judgement to make privacy rights constitutional, the South Asian country drafted a new law to protect its residents’ digital privacy. Under the draft Data Protection Bill it will be illegal to track children online without parental consent. Leading kid-safe …

Continue reading “Brands targeting under-18s face mounting pressure ahead of India’s comprehensive Personal Data Protection Law”

The announcement that Oath has just been hit with the largest fine in the history of COPPA underlines the volume and quality of child-directed inventory being bought and sold within the mainstream (adult) programmatic exchanges.