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This month, Will Anstee (CEO, TotallyAwesome) sat down with the radio presenters of The Breakfast Huddle, MoneyFM 89.3, to talk about the importance of safety measures and accountability for brands & under-18s in gaming advertising. They also touched on how brands can tap on TotallyPlay to ensure that their ads are in a brand-safe and …
Continue reading “Play to Dominate: How TotallyPlay Can Help Brands Win in Gaming (Radio Interview)”
With TotallyPlay, the company aims to rewrite the rules of the current brand value exchange in the gaming industry, providing solutions in-game, beyond the game and around the game. 19th July, Singapore – TotallyAwesome, Asia’s most advanced digital advertising network for kids, teens, and families, today announced the launch of TotallyPlay across Asia-Pacific (APAC), empowering …
In a cookieless world, how do you reach the U18 audience in programmatically in a relevant and privacy compliant way? Welcome to the Programmatic Playground.
TA Psychology Department Amanda Abel – Paediatric Psychologist Gemma Muscella – Psychology Research & Planning Insights Assistant As the world slowly emerges into a post-Covid era, the effects of the pandemic remain among us – and in particular, our children. With reduced ability to interact socially with peers, children transgressed to digital play, and were exposed to …
Singapore, 13 April, 2022 – TotallyAwesome, Asia-Pacific’s most advanced digital media network for GenZ and families, has launched TotallyAwesome Programmatic Playground, a world-first digital platform that allows APAC advertisers to engage with under 18’s in brand safe environments at scale using programmatic technology. Despite U18’s and teens increasingly controlling most household purchasing decisions around holidays, …
By James Sawyer “Teens these days….” A comment which I’m sure many of us have muttered or heard from others. Being a parent of two teens myself, I know first-hand that teens have a reputation of being self-absorbed, social media addicted and slightly in their own world. But is this fair or are they simply the most misunderstood demographic? …
Continue reading “Are Teens the Most Misunderstood Demographic?”
Industry experts give their thoughts on government-imposed gaming limits, and predict how marketing to young people may shift as targeting opportunities reduce. China is limiting the time minors can play video games to three hours per week—a strict new regulation that is expected to drive up the cost of advertising to the young demographic and …
Continue reading “How will Marketers Adapt to China’s Video-game Restrictions for Kids?”
The firm’s research also reveals that 44% have Instagram, when legally they are meant to be over 13 to sign up for both. Social-media companies appear to be struggling to keep children off their platforms in Asia and in the process exposing them to inappropriate content and advertising. According to research from TotallyAwesome, a company …
Continue reading “Despite Age Limit, 50% of Children in Asia have a Facebook Account”
I scour the globe for stories worth reading about ventures that are a true force for good for humanity and our planet. That’s why I’m thrilled to introduce Will Anstee, CEO of TotallyAwesome. TotallyAwesome’s mission is to clear away online risks and build reliable paths that allow young kids and teens to safely explore their …
Continue reading “How This Startup Is Helping 300 Million Kids Stay Safe On The Internet”
The arrival of the Metaverse — spaces on the internet linked into a virtual universe — will derail traditional ways of brand building, according to research from TotallyAwesome, a forum for kids, teens, families and brands to safely interact across the internet.
