News
By TotallyAwesome’s Psychology Department (Sasha Hornery, Gemma Muscella & Amanda Abel) Game developers have recently adopted the idea of portraying mental health challenges in their characters. The purpose appears to seek to normalise mental health problems – so that individuals with a mental health condition might feel less ‘alone’ and feel they are represented accurately …
The startup raised USD $500,000 seed funding to launch the first-of-its-kind learning academy for primary to tertiary students in Southeast Asia. Singapore, 03 Oct 2022: Meraki Academy, a Singapore-based startup today announced its seed raise through TotallyAwesome – Asia’s most advanced digital advertising platform network for kids, teens and families, to build an educational platform …
TotallyAwesome is Asia Pacific’s No.1 platform that curates the largest supply of media inventory to engage Under-18s safely. The startup enables a youth-safe digital ecosystem with more than 500 million monthly active users across APAC, adhering to international governments’ most advanced regulations protecting kids’ and teens’ data privacy by deploying bespoke technology designed specifically to …
Continue reading “TotallyAwesome curates safe digital worlds for young explorers”
By Gary Fung, Regional Gaming Director of TotallyAwesome How marketers can make a play for Malaysia’s gaming youth Marketing professionals are constantly challenged to make their messages relevant to under-18s audiences. For today’s so-called Generation Z, an entirely new set of rules is required. Unlike the transactional value exchange seen in advertisements of the past, today’s youth-driven …
Continue reading “Why Gaming is the latest battleground in under-18 advertising”
TotallyAwesome is a digital ads network that recently raised US$10M funding from US-based Partners For Growth and Singapore’s Yefira Group. Studies reveal that internet usage among the under-aged (below 18) accounts for 40 per cent of daily traffic globally. They use the internet for education, entertainment and socialisation. However, the dangers lurking behind this growing number …
Continue reading “How TotallyAwesome helps brands engage kids and teens in a meaningful way”
Will Anstee, CEO of TotallyAwesome, provides a five-minute lesson on how to keep the gaming environment safe for under-18s, as well as marketing to them with thoughtful experiences. Welcome back to Campaign Asia-Pacific’s Crash Course learning series, in which you will learn valuable lessons and practical business tips on trending and essential topics from industry experts in …
Continue reading “Campaign Crash Course: Marketing to under-18s in gaming”
When advertising to young gamers, marketers need to have an understanding of the multiple audiences while ensuring safety and integrity. Last year, 450 million Asia Pacific gamers aged under 18 loaded up numerous virtual worlds right under the noses of brand marketers. Youngsters can spend hours immersed in games. Why? Because they are a safe …
Continue reading “How marketers can connect with APAC’s 450 million young gamers”
TotallyAwesome, Asia’s most advanced digital advertising network for kids, teens, and families, today announced the appointment of Tom Simpson as Non-Executive Chair. The appointment comes just weeks after the company announced that it successfully raised US$10 million in seed funding from Partners for Growth and Yefira Group to invest in product development, onboard sales, data …
Continue reading “TotallyAwesome appoints Tom Simpson as Non-Executive Chair”
The company has grown over 70% CAGR over the past 4 years and aims to double down on expanding its proprietary data-driven managed and programmatic offerings to enable brands to engage with the under 18 segment, at scale. 15th August, Singapore – TotallyAwesome, Asia’s most advanced digital advertising network for kids, teens, and families, today …
This month, Will Anstee (CEO, TotallyAwesome) sat down with the radio presenters of The Breakfast Huddle, MoneyFM 89.3, to talk about the importance of safety measures and accountability for brands & under-18s in gaming advertising. They also touched on how brands can tap on TotallyPlay to ensure that their ads are in a brand-safe and …
Continue reading “Play to Dominate: How TotallyPlay Can Help Brands Win in Gaming (Radio Interview)”
