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November 5, 2021

Teens Moving into the Metaverse will Reshape Marketing

The arrival of the Metaverse — spaces on the internet linked into a virtual universe — will derail traditional ways of brand building, according to research from TotallyAwesome, a forum for kids, teens, families and brands to safely interact across the internet.

Marketing will be Redefined by Zoomers in the Metaverse

Though it may seem far off, the metaverse is already starting to arrive. Brands that start reinventing themselves now will have the advantage, argues the CEO of Totally Awesome. Asia’s multibillion-dollar marketing and media industries are about to be redefined by the emergence of the Zoomer audience and the arrival of the metaverse. For the …

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Teens are the ‘Household Decision Makers’, Finds TotallyAwesome Research

Teens have become the most important consumers in Australian families and are bringing with them opportunities for brands to form lifetime connections, according to new research from Totally Awesome, a global forum for kids, teens, families and brands to safely interact across the internet.

Kids Online Safety Site TotallyAwesome Appoints Alfie Leitao as CTO

Alfred (Alfie) Leitao has been appointed chief technology officer of TotallyAwesome, a leading digital-engagement company helping brands safely interact with kids, teens and their parents on the internet. Leitao will join the business’ senior leadership team and will be based in Sydney.

August 24, 2021

Why Brands Don’t Get Today’s Teens

And why they really should, unless they want to bury their prospects for a generation, according to the CEO of TotallyAwesome. What does the word ‘influencer’ mean to you? Be honest: you’ve just conjured up a kaleidoscope of painfully posed ‘professional influencer’ Instagrams, all pecs and pouts. Park that thought. And instead imagine an influencer …

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August 20, 2021

Kids and Family Forum TotallyAwesome Makes Two Senior Exec Hires

As published in B&T on the 17th August, 2021. TotallyAwesome has hired two highly experienced media executives to accelerate its insights and client engagement with teens – one of the most sought-after audiences for marketers. TotallyAwesome is the world’s most advanced forum for kids, teens, families and brands to safely interact across the internet. One of Australia’s high …

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