Press Coverage

TotallyAwesome Press

TotallyAwesome unveils the industry’s largest brand safe gaming platform TotallyPlay, for brands to engage with Asia-Pacific’s 450mn+ under-18 gamers
July 19, 2022
TotallyAwesome unveils the industry’s largest brand safe gaming platform TotallyPlay, for brands to engage with Asia-Pacific’s 450mn+ under-18 gamers Tags: , , , , , , ,

With TotallyPlay, the company aims to rewrite the rules of the current brand value exchange in the gaming industry, providing solutions in-game, beyond the game and around the game. 19th July, Singapore – TotallyAwesome, Asia’s most advanced digital advertising network for kids, teens, and families, today announced the launch of TotallyPlay across Asia-Pacific (APAC), empowering …

Winner of Campaign Asia’s Tech MVP 2022: Totally Awesome
June 28, 2022
Winner of Campaign Asia’s Tech MVP 2022: Totally Awesome

In a cookieless world, how do you reach the U18 audience in programmatically in a relevant and privacy compliant way? Welcome to the Programmatic Playground.

Asia Pacific’s TotallyAwesome launches world’s first programmatic solution targeting under 18’s
April 12, 2022
Asia Pacific’s TotallyAwesome launches world’s first programmatic solution targeting under 18’s

Singapore, 13 April, 2022 – TotallyAwesome, Asia-Pacific’s most advanced digital media network for GenZ and families, has launched TotallyAwesome Programmatic Playground, a world-first digital platform that allows APAC advertisers to engage with under 18’s in brand safe environments at scale using programmatic technology. Despite U18’s and teens increasingly controlling most household purchasing decisions around holidays, …

How will marketers adapt to China’s video-game restrictions for kids?
November 5, 2021
How will marketers adapt to China’s video-game restrictions for kids?

Industry experts give their thoughts on government-imposed gaming limits, and predict how marketing to young people may shift as targeting opportunities reduce. China is limiting the time minors can play video games to three hours per week—a strict new regulation that is expected to drive up the cost of advertising to the young demographic and …

Despite age limit, 50% of children in Asia have a Facebook account: TotallyAwesome
Despite age limit, 50% of children in Asia have a Facebook account: TotallyAwesome

The firm’s research also reveals that 44% have Instagram, when legally they are meant to be over 13 to sign up for both. Social-media companies appear to be struggling to keep children off their platforms in Asia and in the process exposing them to inappropriate content and advertising. According to research from TotallyAwesome, a company …

How This Startup Is Helping 300 Million Kids Stay Safe On The Internet
How This Startup Is Helping 300 Million Kids Stay Safe On The Internet

I scour the globe for stories worth reading about ventures that are a true force for good for humanity and our planet.   That’s why I’m thrilled to introduce Will Anstee, CEO of TotallyAwesome.tv. TotallyAwesome.tv’s mission is to clear away online risks and build reliable paths that allow young kids and teens to safely explore their …

Teens moving in to the Metaverse will reshape marketing
Teens moving in to the Metaverse will reshape marketing

The arrival of the Metaverse — spaces on the internet linked into a virtual universe — will derail traditional ways of brand building, according to research from TotallyAwesome, a forum for kids, teens, families and brands to safely interact across the internet.

Marketing will be redefined by Zoomers in the metaverse
Marketing will be redefined by Zoomers in the metaverse

Though it may seem far off, the metaverse is already starting to arrive. Brands that start reinventing themselves now will have the advantage, argues the CEO of Totally Awesome. Asia’s multibillion-dollar marketing and media industries are about to be redefined by the emergence of the Zoomer audience and the arrival of the metaverse. For the …

Teens are the ‘household decision makers’, finds Totally Awesome research
Teens are the ‘household decision makers’, finds Totally Awesome research

Teens have become the most important consumers in Australian families and are bringing with them opportunities for brands to form lifetime connections, according to new research from Totally Awesome, a global forum for kids, teens, families and brands to safely interact across the internet.

Kids online safety site TotallyAwesome appoints Alfie Leitao as CTO
Kids online safety site TotallyAwesome appoints Alfie Leitao as CTO

Alfred (Alfie) Leitao has been appointed chief technology officer of TotallyAwesome, a leading digital-engagement company helping brands safely interact with kids, teens and their parents on the internet. Leitao will join the business’ senior leadership team and will be based in Sydney.

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