TotallyAwesome Press
By Marcus Herrmann, Chief Operations Officer and Youth Safety Advocate, TotallyAwesome The Australian Privacy Act Review has moved to the next stage, with revisions drafted and one last consultation in place before it moves to the legislator. It has received mixed reviews from marketers with conflicting voices about how much or how little it may …
TotallyAwesome, a youth-first specialist marketing and media company, is offering employees up to USD $5,000 towards fertility fees as well as extra leave for those receiving treatment. Going through IVF can be very stressful, and this pioneering new policy recognises the difficult time, physically, emotionally and financially, that people undergo when having fertility treatment. They …
TotallyAwesome, a youth-first specialist marketing and media company, announces the appointment of four senior executives as it grows operations in Asia Pacific to cater for the demand in brands wanting to engage Gen Z and Gen Alpha. Pablo Gomez joins as Chief Strategy Officer APAC, Belinda Casselden as Head of Marketing APAC, Brian Riedlinger as …
Strategic partnership between the Singapore and UK-based firms about enabling brands to safely and meaningfully connect with APAC’s gaming youth TotallyAwesome, Asia’s #1 youth-first engagement platform for kids, GenZ, and families, today unveils its partnership with Bidstack, the leading in-game and video game monetisation platform. With Bidstack serving more than 2bn advertising requests across APAC …
TotallyAwesome, Asia’s most advanced digital advertising network for kids, teens, and families, today announced the appointment of Tom Simpson as Non-Executive Chair. The appointment comes just weeks after the company announced that it successfully raised US$10 million in seed funding from Partners for Growth and Yefira Group to invest in product development, onboard sales, data …
Continue reading “TotallyAwesome appoints Tom Simpson as Non-Executive Chair”
The company has grown over 70% CAGR over the past 4 years and aims to double down on expanding its proprietary data-driven managed and programmatic offerings to enable brands to engage with the under 18 segment, at scale. 15th August, Singapore – TotallyAwesome, Asia’s most advanced digital advertising network for kids, teens, and families, today …
With TotallyPlay, the company aims to rewrite the rules of the current brand value exchange in the gaming industry, providing solutions in-game, beyond the game and around the game. 19th July, Singapore – TotallyAwesome, Asia’s most advanced digital advertising network for kids, teens, and families, today announced the launch of TotallyPlay across Asia-Pacific (APAC), empowering …
In a cookieless world, how do you reach the U18 audience in programmatically in a relevant and privacy compliant way? Welcome to the Programmatic Playground.
Singapore, 13 April, 2022 – TotallyAwesome, Asia-Pacific’s most advanced digital media network for GenZ and families, has launched TotallyAwesome Programmatic Playground, a world-first digital platform that allows APAC advertisers to engage with under 18’s in brand safe environments at scale using programmatic technology. Despite U18’s and teens increasingly controlling most household purchasing decisions around holidays, …
Industry experts give their thoughts on government-imposed gaming limits, and predict how marketing to young people may shift as targeting opportunities reduce. China is limiting the time minors can play video games to three hours per week—a strict new regulation that is expected to drive up the cost of advertising to the young demographic and …
Continue reading “How will Marketers Adapt to China’s Video-game Restrictions for Kids?”
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