How does your brand target its audience? What methods do you, as an advertiser, apply to ensuring your products and messages reach this audience in the right place at the right time? If your answer is “with cookies and third party platforms”, then you may want to rethink your strategy, especially if you’re targeting kids and …
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Uninformed consent, addiction among persistent child safety issues for brands, platforms.
We recently brought you exciting news that TotallyAwesome has partnered with The Insights Family® (rebranded from The Insights People), the global leader in kids, parents and family research who have recently expanded their presence in APAC to now include Japan, Korea, Indonesia and the Philippines, in addition to Australia, India and China. Now, in more news, The Insights Family® have released “Portal 4.0”, the latest version of their award-winning insights platform.
Jean-Michel Wu lands TotallyAwesome role as head of talent
TotallyAwesome, the world’s most advanced forum for kids and brands to safely interact across thousands of apps, games and websites, is proud to announce their partnership with The Insights People, the global leader in kids, parents and family research.
Kid’s site TotallyAwesome launches new service to better connect brands with kids