News
By TotallyAwesome’s Psychology Department (Amanda Abel) In an era where mobile gaming is ubiquitous among Gen Z & Gen Alpha, the impact of these games on attitudes towards food products is significant. A recent study investigated how exposure to mobile games featuring food products influences Gen Z’s & Gen Alpha’s attitudes toward these food categories …
Continue reading “Influence of advergames on the food attitudes of Gen Z & Gen Alpha”
TotallyAwesome’s Youth-first Digital Insights study highlights: 50% of Gen Alpha and 43% Gen Z youth across APAC are now turning to gaming when feeling anxious or stressed. Findings also show gaming is being increasingly used by youth to feel more connected with both friends and family. TotallyAwesome, APAC’s leading Youth-first marketing and media platform for …
In December 2022, the FIFA World Cup became a battleground for Quick Service Restaurant brands as traditional media spaces were cluttered with their ads and promotions. This created an unexpected marketing challenge for the annual Cheesy Poppers Pizza campaign – the fight for maximum share of voice. Objective TotallyAwesome teamed up with Dentsu Creative Malaysia …
By TotallyAwesome’s Psychology Department* With 86% of youth in Asia-Pacific playing games, gaming has become the dominant media channel for Gen Alpha and Gen Z, and it’s easy to understand why. Games act as a fascinating, magical virtual world for them to indulge in while providing a safe space for them to experiment with their …
Continue reading “How Brands can enable positive play for our youth in a digital gaming world”
By Marcus Herrmann, Chief Operations Officer and Youth Safety Advocate, TotallyAwesome The Australian Privacy Act Review has moved to the next stage, with revisions drafted and one last consultation in place before it moves to the legislator. It has received mixed reviews from marketers with conflicting voices about how much or how little it may …
TotallyAwesome, a youth-first specialist marketing and media company, is offering employees up to USD $5,000 towards fertility fees as well as extra leave for those receiving treatment. Going through IVF can be very stressful, and this pioneering new policy recognises the difficult time, physically, emotionally and financially, that people undergo when having fertility treatment. They …
TotallyAwesome, a youth-first specialist marketing and media company, announces the appointment of four senior executives as it grows operations in Asia Pacific to cater for the demand in brands wanting to engage Gen Z and Gen Alpha. Pablo Gomez joins as Chief Strategy Officer APAC, Belinda Casselden as Head of Marketing APAC, Brian Riedlinger as …
Frisian Flag, one of the leading manufacturers of dairy-based products for youth in Indonesia, was facing stiff competition in the ready-to-drink (RTD) industry for its Frisian Flag Milky product line. To differentiate itself from its competitors and build brand affinity with Indonesian youth aged 5 to 10, the brand created 2 mascots, Zuzhu & Zazha, …
Continue reading “How TotallyAwesome Helped Frisian Flag Achieved +12% in Brand Awareness”
By TotallyAwesome’s Psychology Department (Sasha Hornery, Gemma Muscella & Amanda Abel) A recent Guardian article looked at how kids are teaching their parents and grandparents video games, and how these families are actively playing games together. Video games were found to be a great way to keep in touch during Covid-19 isolations, and a way …
Continue reading “Pillars of Connection: Intergenerational Gaming”
By TotallyAwesome’s Psychology Department (Sasha Hornery, Gemma Muscella & Amanda Abel) Recent research from the Adolescent Brain Cognitive Development Study (ABCD Study) in the US, analysed brain scans of more than 2,000 school-age children between the ages of 9 and 10 years old with some promising findings for those of us interested in the effects …
